Most technologically advanced full
synthetic, Pennzoil Ultra™, cleans engine better than even Mobil 1
Text sourced from Pennzoil Canada: Pennzoil® has just released a new formulation of its most technologically advanced full synthetic, Pennzoil Ultra™. The proprietary formula of Pennzoil Ultra™ motor oil with Hyper Cleansing Technology is designed to far exceed auto manufacturers’ most stringent standards for cleanliness and protection 1 . No oil – not even Mobil 1 – keeps an engine closer to factory clean than Pennzoil Ultra 2.
The new formulation of the brand’s ultra‐class synthetic product is the output of a global team of scientists pursuing the goal of producing products that provide the ultimate clean for ultimate performance, and the new formulation does just that. When it comes to pistons, the most difficult part of your engine to keep clean, Pennzoil Ultra keeps pistons up to 25 percent cleaner than Mobil 1 3 .
“At Pennzoil we continuously work to improve our full line of products incorporating the newest motor oil technology. Our premier product, Pennzoil Ultra, serves as a symbol for automotive innovation and pushes the limits for our boldest claims,” said Bree Sandlin, Pennzoil® Global Brand Manager. “Our goal in formulating Pennzoil Ultra is to design an oil that far exceeds the toughest standards for engine cleanliness, engineered to help keep a car’s engine in pristine condition, close to the way it was the day it left the factory.”
Recently, many major motor oil brands have shifted their focus from protection to a claim of “cleansing” in varying degrees. Protection is a mandatory attribute of a lubricant, and while motor oil is not usually thought of in the context of “clean,” it is one of the most vital attributes of an oil. This year there has been a shift in the most recent industry‐wide specification, ILSAC GF‐5, which actually increased the level of cleanliness provided by a lubricant necessary to receive a passing mark. Pennzoil Ultra™ helps keep pistons up to 65 percent cleaner than the toughest industry standards 4.
For more information on the Sequence IIIG conducted on the new Pennzoil Ultra Full Synthetic or information on the full line‐up of industry leading Pennzoil products, visit www.Pennzoil.ca.
Text sourced from Quaker State: Quaker State motor oil announced the production of a new motor oil, Quaker State Defy. Featuring a high level of ZDDP, an anti‐wear additive commonly referred to as “zinc,” Quaker State Defy addresses the needs of some automotive enthusiasts to combat friction and wear inside their engines.
The formulation of new Quaker State Defy contains a proprietary “zinc booster” that has dual attributes contributing to wear and oxidation control. Quaker State Defy is intended to provide enthusiasts with a quality, brand name oil that will provide both the protection and performance required in high output, flat tappet engines.
The use of ZDDP in motor oil has seen a gradual decline since 2001 in order to minimize or eliminate clogging of oxygen sensors and catalytic converters in modern cars due to volatile phosphorus. Prior to 2001, the typical concentration was roughly 1300 to 1400 parts per million (ppm) of ZDDP. However, since 2001, modern passenger cars have required oils with lower viscosity to reduce power loss and increase gas mileage, but achieving these lower viscosities with higher concentrations of ZDDP is difficult.
The proprietary low volatility ZDDP technology used in Quaker State Defy motor oil significantly reduces the amount of volatile phosphorus, while retaining its anti‐wear protective behaviour and antioxidant performance. Quaker State Defy has a ZDDP composition of 1200ppm, a more than sufficient amount to stand up to the most aggressive engine profiles.
An additional benefit of the new, fully formulated Quaker State Defy motor oil is that it is capable of running a full manufacturer recommended drain interval during engine break in and does not need to be drained after five hundred or a thousand miles, like some high zinc break in oils.
Quaker State Defy is also intended for use in higher mileage passenger vehicle engines, and helps control the wear that high mileage engines typically endure. In fact, the new Quaker State Defy motor oil helps stop engine wear in its tracks – preventing up to 98% of future wear through the use of the proprietary ZDDP additive. Quaker State Defy also is designed to help high mileage engines perform more efficiently through the use of additional seal swell additive that reconditions dried up seals and help control external and internal leaks. The motor oil provides a thicker viscosity and stronger oil film to resist thermal breakdown and reduce oil volatility and burn off, which help increase compression and reduce blow by.
For more information on this or any other Quaker State product, please visit www.QuakerState.com.
Text sourced from Auto Expressions
With millions of worldwide fans, Ed Hardy by Christian Audigier, is the ultimate in L.A. cool. With trendy fashions including seat covers, steering wheel covers, and floor mats in both the ‘Love Kills Slowly’ and ‘Tiger’ designs, and air fresheners available in 6 styles, you’ll be able to take the look that is all the rage in the fashion world and give your car an inexpensive makeover! "The partnership between Auto Expressions and Ed Hardy means drivers can mix and match designs to give their vehicle a more personal and stylish touch that’s both affordable and fun", says Rachel Agnew, Brand Manager, Car Care, Shell Lubricants Canada.
Available at Wal-Mart and other fine retailers, the Ed Hardy Lineup of Auto Expressions products retails from $1.97 – $29.97. For more information, please visit www.autoexpressions.com.
About Auto Expressions:
Text & photo sourced from Quaker State:
Q HorsePowerä Full Synthetic motor oil is the latest generation of the heat-activated Q® motor oil line introduced in 2004 designed to maximize power in a vehicle’s engine. Horsepower can be defined as the ability of an engine to perform work over a given period of time; the resulting rating varies with engine speed and is indicative of an engine’s peak performance.
There are many factors that contribute to a measurement of horsepower; friction and higher levels of oil viscosity have the potential to rob an engine of its usable horsepower, limiting output. To fight power-loss the heat-activated formula in Q helps to minimize the friction in an engine, helping motorists maximize horsepower from their engines.
In addition to helping maximize engine power, Q HorsePowerä Full Synthetic motor oil provides outstanding protection against friction and exceptional resistance to thermal breakdown. The heat-activated molecules in Q HorsePowerä are optimized to be triggered as temperatures increase, creating a low-friction, ultra-heat resistant lubrication film. This heat activated technology was identified by the same team who created the championship winning Q Racing oil formula for the engines of Hendrick Motorsports, including the formula that helped power Jimmie Johnson to the 2006 NASCAR Nextel Cup Championship.
The new Q HorsePowerä Full Synthetic motor oil will be available at installer and retailer locations starting in September of 2007. The motor oil is available in SAE viscosity grades 10W-30, 5W-50, 5W-30 and 5W-20, and meets the advanced performance specifications of North American, Asian and European manufacturer standards. (SAE 5W-40 and 10W-60 viscosity grades are available through Ferrari North America or Maserati in North American dealerships).
sourced from Pennzoil-Quaker State Canada Inc.)
An emergency tire inflator/sealant will allow you to temporarily repair the flat tire without even having to remove it. However, it’s becoming increasingly important to consider whether your product of choice is compatible with the tire pressure monitoring sensors (TPMS) that are being installed on many new cars.
Fix-a-Flat, the most trusted commercially-available emergency tire inflator and sealant, has been proven compatible for use in vehicles with TPMS systems. Through comprehensive testing, Shell’s scientists have determined that Fix-a-Flat will not damage sensitive TPMS units, nor will it damage tires or wheels.
Made from the most environmentally-friendly, non-flammable substances possible, Fix-a-Flat is water soluble and residue is easily removed from wheels and tires with a rag and water – no chemicals or tire grinders are required. Removing sealant from in and around the TPMS unit is an equally simple task; a blast of compressed air can be used if necessary. While most TPMS units are not affected by Fix-a-Flat, some models require some time to reset and begin working normally again after being cleaned.
Fix-a-Flat requires no jacks or tools to use. Simply connect the canister to the tire valve and inflate the tire, and Fix-a-Flat’s non-flammable, proprietary rubber compound provides an emergency seal on contact with the inside of the tire. Fix-a-Flat will work whether the tire is completely flat or not; after filling a damaged tire, fill it with the proper amount of air pressure at the first opportunity.
Fix-a-Flat is not a permanent fix, but a damaged tire that has been sealed with Fix-a-Flat can be repaired; simply advise the tire technician that the product has been used so that they may clean the tire appropriately before making the repair as the area around the puncture should be clean and dry before patching. Spills can be cleaned up with a rag (though soap and water is preferable) while the product is still in its liquid state. Once dried, it can be removed using odorless mineral spirits.
Fix-a-Flat is available in a 16 oz. can with an easy to use hose, for mid-size cars. For more information on Fix-a-Flat, call the technical service hotline at 1-800458-4998.
Text sourced from Pennzoil-Quaker State Canada
Rain-X® Latitude™ wiper blades are designed with a new curved-blade technology and low profile, aerodynamic frame with built-in spoiler to prevent wind lift, reduce drag and noise. Because the frame is encased in rubber, exposed metal components are eliminated – and so is ice and snow build-up. This feature also increases wiper blade flexibility and adherence, so the wiper blade hugs the windshield, even in harsh winter conditions.
Rain-X® Latitude™ wiper blades consistently deliver a smooth, clean, chatter-free wipe through its contoured design, that applies even pressure along the entire blade length. They are made with chloroprene rubber, which is harder, stronger, more durable and more thermal resistant than natural rubber. The blade is also graphite-coated to reduce friction and increase adhesion to the windshield. Rain-X® Latitude™ wiper blades are the clear choice for Canadian winters!
As part of your regular vehicle maintenance, take a few minutes to inspect your wiper blades; this is especially important during winter weather, when storms have a major impact on driving visibility. Rain-X® suggests that the best rule of thumb is to check your wiper blades every time you clean the windshield. Simply run your thumb along the rubber blades and if they’re worn, pitted or hardened, it’s time for a change. You can also tell if you need new wiper blades if your wiper blades smear, streak, screech or chatter when in use.
Text sourced from
Pennzoil-Quaker State Canada Inc.:
Rain-X® Glass Treatment Wipes help improve visibility while driving, by stopping snow and sleet from sticking to glass, mirrors, and the windshield, and by repelling rain on the exterior windows and glass of your car. Rain-X® makes sure your family’s drive is safer throughout the rough Canadian winter conditions.
For added convenience always make sure to have a pack of Rain-X® Glass Cleaner Wipes with Anti-Fog™ in your car, to prevent the interior glass, mirrors, and windshield from fogging up. Rain-X® Glass Cleaner Wipes with Anti-Fog™ leaves a streak-free shine while reducing interior fogging. Rain-X® Glass Cleaner Wipes with Anti-Fog™ even removes smoke residue on the glass and mirrors in your vehicle, and is completely safe on OEM tinted windows.
Both products come in convenient packaging with a Snap Pack™ lid, making it easy to use and store again in the glove compartment or door of the vehicle, for later use.
(Sourced from Pennzoil-Quaker State Canada Inc.)
Rain-X® Bug & Tar Pre-Wash Gel is for motorists who want a debris-free surface, without all the work.
The special gel formula clings to surfaces to quickly and easily penetrate and loosen bugs, tar, bird droppings and other sticky debris before washing, helping to remove soils that ordinary washes leave behind.
Rain-X® Bug & Tar Pre-Wash Gel should be used whenever heavy bug and tar soils require additional cleaning of exterior vehicle surfaces. It can be used as a spot treatment whenever needed, and is excellent to use as a pre-wash, prior to the normal car wash process.
Rain-X® Bug & Tar Pre-Wash Gel rinses freely with water, without leaving an oily film and is safe to use on clear coat finishes, glass and plastic.
Rain-X® Bug & Tar Protective Shield creates a micro-thin, clear barrier so that bugs, tar, bird droppings and other sticky debris stick to the coating, instead of the car – helping to prevent harmful stains from forming.
The sprayed surface is protected for up to two weeks, or until it’s rinsed away. There’s no need for motorists to scrub the next time they wash their cars – they can simply spray Rain-X® Bug & Tar Protective Shield onto their vehicle, drive worry-free, then rinse -away. This product is safe to use on chrome, metal, paint and plastic.
The most recent report from the Canadian Automobile Association’s (CAA) Driving Costs 2005 study, pegs the average annual total cost of driving a sedan at $9,273.55. This includes fuel, maintenance, insurance, licensing, finance costs and depreciation. With the cost of gasoline hovering around the $1.00-per-litre mark across the country, the cost of owning and operating a vehicle in Canada continues to rise. Proper maintenance helps prolong a vehicle’s showroom appearance and more importantly, increases its safety and fuel economy.
Pennzoil-Quaker State Canada Inc. is a Shell Lubricants company and part of the Royal Dutch Shell Group. Shell lubricant companies are global leaders in lubricants and operate in over 120 countries worldwide. They manufacture and blend products for use in a wide range of applications from consumer motoring to food processing and heavy industry to commercial transport. Shell’s portfolio of top quality lubricant brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell Tellus®, Shell Cassida®, Shell ROTELLA® T, Shell Spriax®, as well as a vast portfolio of car care products and Jiffy Lube® services.
(Sourced from Pennzoil-Quaker State Canada Inc.)
Hybrid engines have very unique lubrication requirements that call for a highly-engineered motor oil with very specific properties. Many hybrid vehicles are designed to turn off when the car stops at red lights and stop signs, creating very harsh stop-and-go operating conditions for the engine. These conditions can accelerate harmful deposit formations and add considerable stress to the engine. The new Pennzoil Platinum™ for Hybrid Vehicles is the first motor oil specifically designed to provide hybrid engines with extra protection against deposits that can rob engine performance.
The ground-breaking formulation in this new full synthetic, ILSAC GF-4 certified, SAE 0W-20 motor oil was developed to specifically enhance deposit protection, improve fuel economy and significantly reduce emissions for this rapidly growing automotive segment. Pennzoil Platinum™ for Hybrid Vehicles provides a significant reduction of emissions including greenhouse gases. In addition, it offers outstanding fuel economy throughout the duration of your drain interval.
"The hybrid market is very unique," said Mark Reed, Director of Marketing, Pennzoil-Quaker State Canada Inc. "Hybrid engines have very specific requirements while hybrid drivers have very special expectations for their vehicles. This new motor oil is the first and only to truly address the growing number of Hybrid motor vehicle owners expected in the near future."
This new formula for hybrid vehicles is part of the new Pennzoil Platinum™ line – the most advanced products the brand has ever produced. Combining a highly-refined base oil with a proprietary additive package, this high quality formulation helps keep engines running at their full potential. The Pennzoil Platinum™ base oil is of such exceptional quality that it allows the high-tech additives to focus on neutralizing engine contaminants.
The new Pennzoil Platinum™ motor oils will be fully supported by a comprehensive marketing campaign that includes print and broadcast advertising, consumer and installer promotions and public relations. The brand will also be promoted through key USA motorsports sponsorships throughout the 2006 season.
Quaker State® continues its more than 70 year history of industry-leading innovation, with the launch of Q® -- a completely new line of highly-engineered motor oils designed to provide today’s modern engines with maximum performance and power. A high-performance product for the automotive enthusiast, Q offers advanced technology and a ground-breaking formulation to provide better protection and less friction as engine load and oil temperatures increase.
The entire Q line of advanced-performance, full based synthetic and synthetic blend motor oils, features a revolutionary new heat-activated technology engineered to reduce friction and maximize power. As temperatures increase, proprietary heat-activated molecules are activated to create a low-friction, ultra-heat resistant lubrication film. Under heavy loads or high rpm conditions, this protective layer helps control power-robbing friction, prevent oil shearing and resist thermal and viscosity breakdown. The heat-activated performance of the additives in Q reduces friction at high temperatures better than motor oils meeting today’s ILSAC and API standards.
An entire battery of industry tests, including Sequence IVA cam wear, double-length Sequence IIIF oxidation and DIN shear stability, provides testimony to the outstanding performance of the Q line of motor oils. Compared to conventional motor oils, Q provides exceptional resistance to thermal and viscosity breakdown, better protection against harmful deposits and acids, and excellent low-temperature lubrication. Additionally, Q surpasses the demands of GF-4 / SM with test results that meet or exceed the new industry standards and emissions system protection requirements.
"As auto makers and motorists continue to demand more from their vehicles’ engines, Quaker State remains committed offering innovative new products that offer consumers proof of performance," says Mark Reed, director of marketing for Quaker State Canada. "Q is a breakthrough line of products that delivers technologically advanced offerings to the auto enthusiast – those who need to know their motor oil is going to work when they push it to deliver maximum horsepower."
Quaker State’s Q line of performance products features a family of specialty motor oils that have been customized for specific engines and driving needs. The line will include three new motor oils: 4x4 and SUV Synthetic Blend; High RPM Synthetic Blend and Advanced Engine Full Synthetic. These premium performing lubes cover just about every possible application for the enthusiast and general consumer.
Q 4x4 and SUV Synthetic Blend
Hard working SUVs and trucks have to perform on demand. The Q 4x4 and SUV Synthetic Blend is specially formulated to maximize performance and power of hard working engines by unleashing heat-activated additives to provide a low friction, heat resistant lubrication film. This film combats oil oxidation and resists viscosity and thermal breakdown under heavy loads. The Q 4x4 and SUV Synthetic Blend is available in ILSAC GF-4 grades including SAE 5W-20, 5W-30 and 10W-30 and SAE 15W-40, specially formulated for diesel applications.
Q High RPM Synthetic Blend
Muscular V-8 or turbo power 4-cylinder engines generate more heat and high rpms that can rob an engine of power and wear down conventional oils. The Q High RPM Synthetic Blend is specially formulated to maximize the performance and power of a high output engine. As rpms run high, the heat-activated additives are released providing a low-friction, heat resistant lubrication film. This advanced protective film helps reduce the co-efficient of friction, preventing oil shearing and resisting thermal breakdown even under high rpm conditions. The Q High RPM Synthetic Blend is available in ILSAC GF-4 grades including SAE 5W-30 and 10W-30.
Q Advanced Engine Full Synthetic
Today’s technologically advanced engines generate more power per displacement than ever before, and that means more heat. This heat, combined with the shearing forces of high rpms and friction, can rob the engine of power. The new Q Advanced Engine Full Synthetic with unique heat-activated additives is specially formulated to maximize the performance and power of today’s modern engines. When friction and heat are most severe, the heat-activated molecules in Q are unleashed to provide a low-friction, ultra-heat resistant lubrication film that results in maximum protection and power. Q Advanced Engine Full Synthetic is available in SAE 5W-20, 5W-30, 10W-30, 5W-50 grades and a European Formulation designed specifically for vehicles with extreme lubrication requirements.
The new Q line of motor oils will be available at installer and retailer locations starting in April 2005. For more information,please visit www.quakerstate.com.
Providing maximum protection for vehicles with odometer readings of 120,000 km and beyond, Pennzoil High Mileage Vehicle motor oil helps prevent cracked seals that cause leaks to form into deposits, robbing an engine of horsepower. It features an additive that interacts with the rubber in engine seals causing them to swell and preventing them from getting hard and cracked, ensuring better seal-to-seal metal contact, helping to prevent leaks and to reduce oil consumption.
According to the Automatic Transmission Rebuilders Association in the U.S., 90% of transmission failures are caused by overheating, often because of worn out and depleted transmission fluid. To eliminate confusion when one chooses the right ATF for their vehicle, Quaker State has developed a multi-vehicle use formula that protects against shudder and ensures a high-performance smooth driving experience. Quaker State's all-new Multi-Vehicle ATF is a special blend of high quality synthetic and mineral base stocks with an advanced additive system for automatic and powershift transmissions. Carefully balanced friction modifiers allow friction retention for long-life performance for your transmission. Transmission components are also protected year-round by the enhanced oxidation, thermal stability and corrosion characteristics of Multi-Vehicle ATF. Quaker State Multi-Vehicle ATF is fully qualified as a DEXRON III, MERCON, MERCON V, and Allison C-4 fluid.
appearance of a car do have a lot to do with its tires. Now, a simple and
effective way to change the appearance of your car is to add a colour tint to
non-glare dashboards need protection from harmful ultraviolet rays that cause
them to warp and crack in the sun. Black Magic Dashboard Protectant is
specifically designed for today's matte finish dashboards. The UV resistant
formula leaves a clean, smooth finish, while renewing and refreshing colour. It
aslo keeps your vinyl components dust-free longer. Best of all, Dashboard
Protectant has a pleasant, natural citrus scent to keep your car's interior
smelling fresh. It is available in a convenient and easy to use 295 ml pump
spray bottle at Canadian Tire stores across Canada.
Based on recent research conducted by Axius, on
a 35 degree Celcius day, the air trapped inside a vehicle can heat up to a
scorching 63C, the steering wheel can reach 70.5C, the seat can reach 72C and
the dashboard can heat up to 83C. However, "use of a vehicle sunshade can
prevent heat build-up in a parked car by more than 48 degrees Fahrenheit,"
said Gail Kaufman, brand manager for Axius products in Canada.
Prestone Bullet Wash is a whole new look in car wash concentrates. Just one shot from Bullet Wash's unique dispenser provides a rich long-lasting intense foam car wash. Bullet Wash's cleaning agents safely removes the toughest road dirt and grime to leave automotive surfaces naturally shiny and streak free. With its unique hour glass bottle and "bubbled" bright purple colour, Prestone Bullet Wash is designed to stand apart- as the perfect first step in getting "All the shine in half the time!" Return to top of page
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